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Analytics Platform — Initech

won
$85,000Created Dec 16, 2025Closed Feb 2, 2026

Deal Value

$85,000

Partners Involved

2

3 touchpoints

Timeline

38 days

First to last touch

Status

won

Feb 2, 2026

Touchpoint Timeline

Referral

GrowthLabs Co

Dec 18, 2025

GrowthLabs warm intro from customer

Demo

DataPipe Agency

Dec 31, 2025

DataPipe product demo

Proposal

GrowthLabs Co

Jan 25, 2026

GrowthLabs joint proposal review

Attribution Model Comparison

How each model attributes credit for this $85,000 deal

Model Breakdown

Equal Split

GrowthLabs50%

$42,500

DataPipe50%

$42,500

First Touch

GrowthLabs100%

$85,000

Last Touch

GrowthLabs100%

$85,000

Time Decay

GrowthLabs92.57%

$78,685

DataPipe7.43%

$6,316

Role-Based

GrowthLabs68.75%

$58,438

DataPipe31.25%

$26,563

Full Attribution & Commission Table
PartnerModel%AmountCommission
DA
DataPipe Agency
Equal Split
50%$42,500$5,100
DA
DataPipe Agency
Time Decay
7.43%$6,316$758
DA
DataPipe Agency
Role-Based
31.25%$26,563$3,188
GC
GrowthLabs Co
Equal Split
50%$42,500$5,950
GC
GrowthLabs Co
First Touch
100%$85,000$11,900
GC
GrowthLabs Co
Last Touch
100%$85,000$11,900
GC
GrowthLabs Co
Time Decay
92.57%$78,685$11,016
GC
GrowthLabs Co
Role-Based
68.75%$58,438$8,181

Partners Involved

GC

GrowthLabs Co

2 touchpoints · 14% rate

active
DA

DataPipe Agency

1 touchpoints · 12% rate

active