Whether you run reseller programs, referral networks, or co-sell motions — PartnerBase adapts to your playbook. Configure attribution models, tier structures, and incentive plans that match how you actually work.
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Every company runs partnerships differently. We give you the tools to design your program exactly how you want it.
Volume tiers, deal reg protection, MDF budgets, co-sell workflows
Simple payouts, first-touch attribution, partner portal access
Multi-touch attribution, influence tracking, shared pipeline
Performance-based payouts, transparent reporting, dispute workflows
Don't see your program type?
PartnerBase is fully configurable. We adapt to your strategy, tier structures, attribution logic, and payout schedules.
Request a demo and we'll show you how to configure PartnerBase to match your exact partnership strategy.
Keep using Salesforce, HubSpot, or Pipedrive. We layer partner intelligence on top — measuring influence, calculating attribution, and automating payouts based on YOUR rules.
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Partner attribution scattered across 12 spreadsheets. Nobody trusts the numbers. Every QBR is a fire drill.
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Multiple partners touched the same deal. You're the referee with no data. Disputes erode trust.
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Commissions calculated manually. Partners wait weeks. Finance flags errors. Everyone's frustrated.
Bring your CRM data, we add the partner intelligence. Attribution, incentives, program management, and a partner portal — all layered on top of your existing tools.
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5 built-in models plus custom attribution rules you define. Transparent, auditable, and trusted by every partner.
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Auto-calculated commissions, tiered structures, SPIFs, bonuses, and one-click payouts. Partners get paid on time.
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Partner tiers, onboarding workflows, certifications, territory assignments. Run your program, not spreadsheets.
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See which CRM deals your partners influenced. Deal registration, co-sell tracking, and attribution on every opportunity.
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Self-service portal for partners to submit leads, register deals for approval, track their influence on CRM deals, and view commissions.
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Every touchpoint, every interaction, every decision — logged and auditable. Full transparency for partners and your team.
Choose from 5 built-in attribution models — or build your own custom rules. Every calculation is explainable and auditable.
When a deal closes in your CRM, partners see exactly why they received their share. No black boxes. No disputes.
Explore attribution models →Model: Role-Based (custom weights) · Switch model
PartnerBase tracks all partner interactions across your ecosystem — referrals, demos, co-sell meetings, content shares, deal registrations. The complete paper trail layered on top of your CRM deals.
Partners see their activity history. Your team sees the full picture. Everyone stays aligned.
View deal timelines →Attribution powers automatic commission calculations. Set up tiered structures, SPIFs, bonuses — then let the platform handle the rest.
Partners see pending and paid commissions in real time. Finance gets clean reports. No more end-of-month scrambles.
Manage incentives →Total: $26,700 · Based on role-based attribution · Auto-approved
Every partnerships org operates differently. PartnerBase layers onto your existing CRM and adapts to your process — toggle features on or off, choose your complexity level, and enable only what you need.
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Simple, Standard, or Advanced — toggle complexity based on your team's needs. No unused features cluttering the UI.
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12 toggleable feature modules — from scoring to certifications to MCP integration. Turn on what matters, turn off what doesn't.
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Simple tracking to enterprise-grade attribution. Built for YOUR partner program, not a generic template.
Whether you manage channel partners, alliances, resellers, or referral networks — one intelligence layer sits on top of your CRM and adapts to your motion.
Resellers, VARs, co-sell partners. Measure partner-influenced ARR on your Salesforce or HubSpot deals.
Salesforce, HubSpot, AWS
App ecosystems and plugin marketplaces. Measure which partners drive platform adoption.
Shopify, Atlassian, Stripe
Multi-tier channel networks. Attribution across distributor → reseller → end customer chains.
Dell, Cisco, HP
Referral networks and consulting partners. Track lead quality and relationship value.
Deloitte, boutique agencies
Not a legacy PRM with AI tacked on. Built from the ground up for the AI era. Attribution is the brain, not a feature.
Connect your CRM, import partners, and see your first partner attribution report. Onboard a partner rep in minutes, not months.
Your data is never used to train models. SOC 2 compliant. Full audit trail on every action.
Start free. Upgrade when you need more.
Add the partner intelligence layer to your CRM. Your partners deserve transparency. So does your team.
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